Its three-strikes law may have been delayed, but a report presented to the French government is barking up another tree entirely in an effort to compensate the creative industries hardest hit by the shift to digital. The Zelnik Report suggests a tax on online advertising firms (Google, Microsoft, Yahoo and even Facebook) as well as ISPs, which could raise £35-£50 million a year ($50-$72 million). The tax would involve a levy every time an ad or sponsored link is clicked by a French internet user. Source: The Register Source: PaidContent
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Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…