
And you thought Polaroid cameras were old hat. The brand lives on, and now boasts Lady Gaga as the creative director of a new range of Polaroid Imaging Products. “The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation–blending the iconic history of Polaroid and instant film with the digital era–and we are excited to collaborate on these ventures with the Polaroid brand,” says the star, who made an appearance on the Polaroid stand at CES last night. By all accounts it was rammed with press, although this is how one of our tech-hack friends tweeted it: “Gaga: wore a stupid hat, did nothing interesting. I feel used.” Source: Press Release