One of the more intriguing startups for 2010 is Music Mastermind, a company launched by former Virgin Records America boss Matt Serletic. The company is aiming to make music creation “fun, easy and intuitive for everyone, regardless of musical training or ability”. Its tools will let people make music and collaborate with others. “In 2010, we will unveil a series of evolving mobile and social gaming products that will further amplify the excitement of music creation,” says its blurb. According to Billboard, Music Mastermind is working with Tag Strategic’s Ted Cohen on getting the word out on its plans.