US streaming music service Pandora has followed through on its promises to start turning a profit. “We became profitable for the fourth quarter of 2009, and now we’re shooting for profits for the entire 2010,” CTO Tom Conrad tells GigaOM. The company ended the year with 43 million users, with three million signing up in December alone. The article also talks about Pandora’s non-computer growth: 2.7 million of those new users in December signed up on other devices, nearly 30% of its usage comes from mobile phones, and the company has in-car deals with Pioneer, Ford and Alpine. But it’s the profitable Q4 news that will resonate within the industry, given the debate around whether streaming music can ever make its numbers add up.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…