In the second of our blog posts interviewing music metrics firms, we talk to WaveMetrix’s Alan Ault. Among his points: it’s vital to “not confuse press and consumer reviews” when tracking buzz about a band or brand online. Why? “People in the press feed off each other…at the time that the Sony PSP and the Nintendo DS launched, everyone thought the PSP was the best and the journalists were feeding off each other. We did some research at the time that suggested the DS would be more popular with consumers, which seemed counter-intuitive but ultimately the DS did turn out to be more popular. Comments on pro blogs or news articles are fair game but as for the actual blogger or semi pro blogger we don’t count them. You wouldn’t invite Jeremy Clarkson to a focus group.” More via the link below. Source: Music Ally Blog

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