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Vevo traffic overtook MySpace Music in December


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New figures from comScore show that music videos portal Vevo has made an impressive start. In December, it attracted 35.4 million unique visitors, vaulting it ahead of MySpace Music’s 33.1 million. And Vevo didn’t launch until the eighth of the month. However, TechCrunch digs into the figures and claims that 92% of Vevo’s traffic came from the Vevo channel on YouTube, showing the distribution muscle of Google’s video site for the new music venture. “The interest and enthusiasm our users have shown has been both gratifying and inspiring,” says CEO Rio Caraeff. “We are also proud to deliver such strong traffic results straight out of the gate to our content and marketing partners, which solidify their early belief in the Vevo vision.”

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