Acts with songs that had been out for a while made hay from their appearances on UK talent show The X Factor. Black Eyed Peas’ Meet Me Halfway wentto number one in November with 79,700 digital sales following their appearance, despite the song having been out for 22 weeks. Meanwhile, Shakira and Michael Buble saw sales increases of 358% and 323% respectively for their older songs.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…