Remember OK Go and their treadmill video? It went viral, helped by the hundreds (if not thousands) of blogs and sites embedding it in stories. Not any more though: according to Techdirt, the band’s label (Capitol Records) has now disabled embeds on it, and also on the video for OK Go’s new single. The band has already hit out at the decision. “We’re incredibly upset that the youtube versions of our videos can’t be embedded. Just one more example of major labels accelerating their own demise. We (and every individual band out there) have exactly zero leverage in this particular battle, however. So we post to other sites as well.” Source: Techdirt
OK Go’s viral video is now a lot less viral
