Streaming radio service Slacker is now available in Canada, but with a different model to the US version. Canadians will get a 30-day free trial, but after that will have to sign up to a $4-a-month subscription to continue using the service – there’s no free ad-supported version as there is in the US. The company says the online advertising market in Canada is not yet mature enough to support an ad-supported offering, but also points out that rivals like Pandora have not yet launched there. “The absence of competitors allowed us to take a different approach the marketplace, but our research convinced us we would be more likely to have success offering a fully featured service than our standard ad-supported service,” says SVP of strategic development Jim Rondinelli. Source: Billboard
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…