YouTube may turn a profit this year, according to Barclays analyst Douglas Anmuth. He reckons the video site’s revenues will rise 55% to $700 million this year, helping it to “start contributing positively” to Google’s bottom line. He thinks increasing sophistication in its advertising efforts is the reason. “An improving advertising environment certainly helps, but with YouTube monetizing more than 1 billion video views every week, and with strong sell-out rates on its home-page from larger advertisers-we note 90% of the top 50 Ad Age have advertised on YouTube-we believe the site can profitably take share of the branded display & video market.” Source: All Things Digital
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Tools: platforms to help you reach new audiences
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