Latest figures from the IFPI claim that recorded music revenues in Sweden grew 10.2% in 2009 to 861.4 million Kronor, boosted by a 98.6% increase in digital revenues – which now account for 16.3% of all sales. PaidContent points out that streaming has been one of the key ingredients, growing from 17% of digital sales in 2008 to 46.1% in 2009. Good news for Spotify. Sweden has been a testbed market for the music industry – not only was it one of Spotify’s launch territories, but its government also introduced anti-piracy legislation last year – IPRED. Proof that the carrot+stick approach works?
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…