As a spin-off from the metrics feature in the last Music Ally Report, we’ve been running some of the interview transcripts on our blog. Instalments three, four and five feature UK startup MusicMetric, Nielsen BuzzMetrics and Bandmetrics. A sample of Nielsen BuzzMetrics’ Brad Little, talking about social media: “People understand it as marketing, but that’s still a one way conversation – brands screaming at consumers. What is changing that consumers want a two way conversation – part of a process, part of something bigger. The scary part for brands is they’ve never been that close. They’ve used comms or PR or customer service as a buffer between brand and consumer. But the buffer is going away. You can’t have a bad product – you’ve got to fix it…”
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…