UK firm Destar has launched a new service called MediaWeava, which it claims speeds up and simplifies the process of converting music and video files into mobile-ready formats – all via a web interface. “Manual processing of files using desk top software and managing your distribution with a spreadsheet doesn’t allow record labels to scale their mobile businesses sufficiently,” says directoe Glen de Smidt. “Record labels and digital distributors cannot realise the full potential of the mobile marketplace while files need to be converted manually.” Source: Press Release

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