Clothing brand Dockers is working with mobile music recognition app Shazam on a campaign around its Men Without Pants TV ads – the first of which will debut during the Superbowl later this month. The idea is to get viewers tagging the song from the advert using Shazam on their phones. When they do, they’ll be taken to a branded content page where they can buy the I Wear No Pants track, find out more about the campaign, and enter a contest to win Dockers gear.

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