Online TV site Hulu is increasingly relevant to the music industry, having cut deals with labels to offer music videos already. So the LA Times‘ article on Hulu’s plans to introduce a pay service alongside its existing ad-supported offering make interesting reading. The company is hoping to charge $4.99 a month for users who want to watch older episodes of shows like House and 30 Rock, rather than just the latest episodes. How the site’s music content fits into this remains to be seen. “The whole reason Hulu needs to consider a subscription model is that the long-term play for online video is not to computers; it’s to a collection of other devices – connected TVs, video game consoles,” says Forrester analyst James McQuivey. Source:
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…