30% of respondents bought a CD in a store in the month leading up to the survey, while 11% bought one online. 11% bought a bootleg, counterfeit or pirate CD. 57% of respondents watched music videos on TV, 46% on a computer and 17% on a mobile. The under-35s are driving the TV viewing – 64% of them had watched a music video on TV in the last month. Mobile music videos are most popular in India – 38% of respondents there had watched a video on their phone in the last month.

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