In research based on 8,500 interviews in 13 countries in November 2009, 63% of people surveyed claimed to be passionate about music – that’s an average, it’s over 80% in Spain, Brazil and the UK. 14% of surveyees would listen to music every minute of the day if they could – a proportion which rose to 49% in Brazil. In terms of legal use, 21% of people globally streamed music directly from a service like MySpace or Spotify in the last month, although 29% said they’d downloaded a song illegally. China was the naughtiest – 68% – followed by South Korea with 60%.

EarPods and phone

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