Someone else speaking out at the MIDEM Manager Summit yesterday was Gorillaz/Blur manager Chris Morrison, who warned artists to be careful about which brands they get into bed with. “There’s a great danger of music being corporatised at this point, and I see things that certainly worry me considerably… The Duffy Coca-Cola ad was abysmal, and Robbie Williams on T-Mobile was terrible.” He also had stern words for the idea of record labels owned by advertising agencies – for example Euro RSCG’s The Hours. “My view of that is it’s an extension of Simon Cowell,” said Morrison. “The danger of having an ad agency do it is they’ll see it as product. And it’s not.” He also slammed Pharrell Williams’ claim that illegal file-sharing is “just taste-testing” on the part of consumers. “It’s not. It’s like giving them the whole bloody meal!” Source: SandboxFM Source: Music Ally Blog
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…