Universal Music Publishing Group is launching its own channel on music video portal Vevo, called Behind The Hit Songs. Chairman and CEO David Renzer announced the news at MIDEM yesterday, saying it’ll be a songwriters channel. “It’s not going to be just Universal writers, we’re going to open it up to the industry,” he said. UMPG is shooting its own videos featuring songwriters talking about their big hits. “We’ve shot about half a dozen of these now. We have a rev-share deal with Vevo, and we’re hoping to get a sponsor on board – so it might be Behind The Hit Songs sponsored by American Express.” Source: Music Ally Blog

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *