One of the interesting parts of MySpace CEO Owen Van Natta’s interview at MidemNet was when he highlighted the site’s traffic rise in December – visitors were up more than 7%. However, TechCrunch has been digging into the numbers, and makes a salient point – much of that traffic increase may have come from redirected Imeem users. Before it was bought by MySpace, Imeem was attracting around 4.6 million unique visitors a month. And MySpace’s 7% traffic rise equates to around… 4.7 million extra users. Which isn’t to say Van Natta’s claim was particularly underhand – just that reading MySpace’s increase as organic growth isn’t advised. Source: TechCrunch

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