Music & Copyright has an interesting blog post on the implications of digital for the ‘core-classical’ music market – traditional recordings of orchestras and classical artists, rather than crossover releases. It highlights some of the challenges, including the fact that browsing online for this music can be confusing without “helpful links, charts, submenus and subgenres”. It also points out that core-classical is often an afterthought for streaming music services, and that offering hundreds of versions of one piece can be a challenge in terms of metadata. It also suggests that recommendation technology will be hugely important in guiding younger consumers to core-classical works.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…