US online TV portal Hulu – which is now diversifying into music videos too – hasn’t yet made a big move into mobile, unlike YouTube. However, that seems set to change, with CEO Jason Kilar telling GigaOM that “The computer in your pocket is very important. Mobile is a monster – we are very bullish. We will embrace any device.” However, the company’s enthusiasm doesn’t extend to making big promises for mobile’s impact on its business. “Mobile will always be like a snack channel but never will become the major (revenue) share of our business,” he says. Which is slightly strange, as Hulu is rumoured to be considering launching a paid subscription model, and judging by Spotify’s example in the music world, people will pay for mobility… Source: GigaOM
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