Billboard has a long feature looking at whether Twitter has lost its lustre for brands, with the rather worrying title (for Twitter) of ‘Is Twitter The Next Second Life?’. It cites stats showing growth stalling for the micro-blogging service, while quoting Converse’s chief marketing officer Geoff Cottrill as saying ‘Twitter is a little bit overrated. There will be a new media toy that will replace it in a year or two’. It also suggests the likes of Procter & Gamble, Chevrolet and Hyundai are focusing more on Facebook. There are exceptions, with Dell being one notable example. However, one of the main points of the feature – personalities do better on Twitter than brands – is exactly why Twitter is working pretty well for artists at the moment.

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