Verizon Wireless’ Ed Ruth has been talking to Billboard about the US operator’s mobile music activities, saying it’s working harder to make money from the area. “Unlike days of the past, when you could focus on the production and distribution of a single revenue stream, the reality is that the revenues are coming from many areas and growing every day. Digital music is a new entrant, and that space has evolved over time, moving to hybrids of streaming, a la carte and Internet radio. Now it’s the applications space, like games and community-oriented artist apps.” He also says that Verizon is “still looking for the real ROI” from subscription and all-you-can-eat services.

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