Apple boss Steve Jobs doesn’t play the media game like most technology bosses. Where most consumer electronics and software manufacturers are all too happy to get press coverage, even to the degree of promoting non-existent “vapourware” producs, Steve Jobs doesn’t announce until he knows there is a product ready to hit the assembly line. Meanwhile, as we should all know by now, the rumour mill spins wildly as bloggers suggest the kinds of devices they’d like to see. Steve Jobs’s usual tactic is to deny, often with contrarian statements that later turn out to be entirely false: consider it anti-propaganda designed to put the gossipmongers off-track. Wired has compiled a list of Steve’s most misleading pronouncements, including “we look at the tablet and we think it is going to fail”; “I’m not convinced people want to watch movies on a tiny little screen”; and “we didn’t think we’d do well in the cellphone business.”
Source: Wired

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