Shazam, the music recognition company which has found its greatest success via mobile apps, has introduced a new technology designed to help broadcasters and advertisers incorporate mobile into their campaigns. Shazam Audio Recognition Advertising (or SARA for short) encourages members of the public to “Shazam” an advert with their mobile device; the service then recognises the audio and delivers customers some tailored marketing specific to the brand. The big idea is to deliver exclusive promotional content and hidden offers to mobile customers – and of course this being Shazam, any tagged adverts remain in the user’s profile for them to view later or share with friends. Source: BusinessWire
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