Daniel Ek, boss of hybrid ad-supported/subscription service Spotify has told audience members at the Mobile World Congress that the average Spotify user has 15,000 tracks in their collection. He compared this to a claim that the average computer user has 500 tracks on their hard drive. What the comparison proves is unclear, other than the possibility that Spotify appeals mainly to hardcore music fans rather than to the average member of the public. If true, this would seem to back up concerns that Spotify may be cannibalising the highest-paying segment of the music buying market rather than widening it. Another interpretation might be that Spotify encourages more engagement with music because of the ease with which music can be selected and stored – though with p2p still popular and hard drive space getting cheaper all the time, that’s a big claim.
Source: TechCrunch

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