Sorry, not that Apple. Not the one led by Steve Jobs (is it any wonder that the names of all his products start with “I”?) Instead we mean Apple Corps – the music company founded by the Beatles. US innovation and business magazine FastCompany has rated Apple Corps as the second most innovative music company after Spotify, largely because of its involvement with The Beatles: Rock Band but also because of its Las Vegas collaboration with Cirque de Soleil entitled Love. Sure, it’s true that at the end of last year the Beatles and EMI released 30,000 apple-shaped UB drives containing remastered audio of 14 albums. But it is more than surprising that a band whose material isn’t available even on iTunes, let alone Spotify, might get lauded as digital visionaries. Source: Press release
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