Following from news earlier this week that audio recognition company Shazam has introduced SARA, a new system for tagging adverts, CEO Andrew Fisher has said that “it’s important we move beyond music”. Describing the service as “interactivity with broadcast media”, Fisher says that “this is repositioning for the company because it’s not a music experience, it’s an advertising experience. Our mission is to make Shazam ubiquitous….this is taking us into the biggest emerging category which is advertising.” Can anyone smell the sweet fresh air emanating from beyond the exit strategy? We reckon Shazam’s latest move is all about building the company up to be sold.
Source: Mobile-Ent

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