Hot on the heels of its D2C deal with Universal Music Group, Aspiro has announced the launch of a new rival to Spotify, in partnership with Norwegian ISP Telenor and retailer Platekompaniet. It’s called WiMP, and is launching with a catalogue of 6.5 million songs, with all four major labels on board. The service is available on PC and mobile phones, with playlists and recommendations built in. Crucially, it’ll use a pay model: “WiMP is organized as a subscription service with a payment model ensuring this,” says Platekompaniet’s Rolf Kristian Presthus. Source: Press Release

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