Last month, there was a big hoo-ha about the way OK Go’s videos were disabled from being embedded anywhere other than YouTube. Now the band is releasing a new video for its latest single, This Too Shall Pass, which WILL be embeddable – thanks to sponsorship from State Farm. Meanwhile, the band’s Damian Kulash has written an Op-Ed piece for the New York Times, in which he reveals EMI’s decision to block embeds of the band’s hugely popular Here It Goes Again video made daily views drop by 90% from 10,000 to 1,000. “It needs to recognize the basic mechanics of the Internet,” Kulash says, of EMI. “Curbing the viral spread of videos isn’t benefiting the company’s bottom line, or the music it’s there to support. The sooner record companies realize this, the better — though I fear it may already be too late.” Source: Press Release Source: New York Times

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