UK-based mobile retailer Phones4u has inked a deal with Nokia to launch a new service called, ahem, b@TV. The idea is that it’ll stream thousands of DJ sets to Nokia handsets, kicking off with a roster including Deadmau5, Calvin Harris and Annie Mac. Users can then share the streams with friends via Facebook, Twitter and email. “Our customers care about hearing the best music first and in a way that is accessible to them,” says Phones4u’s Russell Braterman. “The new b@TV platform offers this exactly and we will to continue providing content that matters to a young, savvy, connected crowd.” Source: Mobile Entertainment
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