Twitter will unveil its long-anticipated advertising strategy next month, according to MediaPost. The only official statement comes from the company’s head of product management and monetization Anamitra Banerji: “We are working on an ad platform, but it’s only in the test phase”. However, during a panel session at the IAB Annual Leadership Meeting conference, Banerji confirmed that Twitter users will start seeing the ads within the next month or so, but promised that it will be “explicitly clear” when an ad is shown, and that they will be “relevant and useful, so the user doesn’t think of it as an ad”. Source: MediaPost

Like what you’ve read here? This is just a snippet from our subscription service.

Our subscribers get the most important digital music news and analysis delivered to them every morning and full reports every week plus access to a massive archive of data and previous reports.

For a free two week trial of Music Ally, sign up here. No strings attached – we promise!

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *