US streaming music service MOG has raised $9.5 million of new funding from Menlo Ventures and Balderton Capital, which it plans to use to launch mobile apps, as well as to launch the service in the UK – its first territory outside North America. In December, MOG launched its All Access subscription service, which costs $5 a month. The company hasn’t released details about subscriber numbers, but boss David Hyman tells All Things Digital that 17% of people who use its free trial have been converted into paying subscribers. MOG is looking to take on Spotify with its entirely web-based service, which ties into social features and editorial content. Source: PaidContent
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