Russian firm Digital Access Holding liked US online TV site Hulu so much, it cloned the company! Well, launched a site called Ivi.ru which looks very much like Hulu, anyway. Digital Access boss Oleg Tumanov even describes his new site as an “analogue” of Hulu. The site offers 9,000 hours of TV shows and films, supported by ads. Digital Access has history in the music industry, though – the company started life as a music portal co-owned by Warner Music Group and Sony BMG. However, it was sold to Russian investment firm ru-net Holdings in February last year. Source: PaidContent
Digital Access launches Russian Hulu-alike portal Ivi
