CNET is reporting that Apple has been in talks with film studios about launching a new cloud-based movies service, allowing people to stream films from the iTunes servers to a variety of devices – presumably including iPhones and iPads. It follows recent speculation that Apple is keen to do the same thing for music. “Basically, they want to eliminate the hard drive,” says one of CNET’s sources. However, it seems the studios could be pressing for any such service to work on non-Apple devices too. “They want a world where consumers have a relationship with the content, and not with the device or the service. They are in a position to force Apple to go along and make sure that content bought [via] iTunes will play on a Nokia phone. That is very un-Apple-like.”

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