Vevo CEO Rio Caraeff have announced that CPMs that were worth $2 are now attracting up to $20 for some of the company’s most lucrative advertising partnerships around online music videos. He also says that Vevo sold 85% of its ad space last month, and now has an audience of 37 million people in the US and seven million in Canada. 20-30 million videos are being streamed every day. 90% of Vevo’s traffic is coming from YouTube.

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