Vevo CEO Rio Caraeff says CPMs are creeping up to $20 for some of the company’s most lucrative advertising partnerships – compared to the $2 that he says was traditionally charged around online music videos. He also says that Vevo sold 85% of its ad space last month, and now has an audience of 37 million people in the US and seven million in Canada. 20-30 million videos are being streamed every day, and while 90% of Vevo’s traffic is coming from YouTube, Caraeff says that’s not a problem. “People can drink from whatever faucet they want to. Ultimately we want the water to come to our well.” Meanwhile, Vevo has started making 15-30 second video clips to promote emerging artists, sponsored by brands. Source: Billboard
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