US firm Metatron has debuted a new digital film format: the ‘appMovie’. It describes a package containing HD video, audio and images, with the first example being a documentary called Bob Marley: Spiritual Journey. It includes the one-hour doc, but also 14 rare songs, a 30-minute audio interview and hundreds of images – and is available on iPhone’s App Store for £2.99/$4.99. We’re tickled by the quote from Metatron CEO Joe Riehl. “Following in the tradition of Bob Marley, our goal is to free the consumer from specific devices and content owners from artificial price controls…” Source: Press Release

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