We’ve written about US jam-band Umphrey McGee before – they let fans influence their sprawling live sets by text messaging the stage. Now they’re taking the idea a step further with the ‘UMBowl’ – a gig in four quarters with fan interaction at the heart of each. Q1 will be an acoustic set with songs chosen via a ballot of ticketholders. Q2 will be a “wholly improvised performance driven by bi-directional texting”. Q3 will be a plugged-in request segment with songs chosen again by ballot. And Q4 will be the existing SMS idea, with fans texting the band in response to multiple choices shown on giant screens. The band are working with mobile messaging firm Mozes to make it all work. Source: Billboard
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