eMarketer has published an article which at first glance, seems to state the obvious: people who friend brands on Facebook or follow them on Twitter are more likely to buy their products. Well, yes. But actually, the research focuses on whether people are MORE likely to buy a brand’s products since following them on those social networks. More than half of Facebook fans say yes for at least a few brands, while 67% of Twitter followers said the same. Meanwhile, the most common reason for friending brands on Facebook is to receive discounts and promotions. It’s brands, not brands, but the research is still relevant for artists.

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