Video analytics firm Visible Measures claims Lady Gaga has racked up more than one billion views of just three videos: Poker Face (375m), Bad Romance (360m) and Just Dance (273m). And that’s before her new Telephone video is taken into account. Gaga is thus the most popular online video ‘brand’, although the Twilight Saga movies are hot on her heels with total views of 984 million. Visible Measures reports that more than 65 videos have been watched more than 100 million times online – music videos on that list include Beyonce’s Single Ladies and Susan Boyle on Britain’s Got Talent.

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