The latest artist to launch a location-based digital marketing campaign is Dan Le Sac Vs Scroobius Pip, with a GPS manhunt mashed up with Google Maps, sponsored by O2. Visitors to the band’s site are being asked to track them down – today in Bristol. The first to find the pair and say ‘The Logic of Chance’ will win a guest role in their next video, as well as two backstage tickets to the Bestival festival.
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Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…