With the ghosts of SpiralFrog and Qtrax (almost) laid to rest, the US has another ad-supported music download service today. Guvera has launched its beta there, following its soft-launch in Australia in February. As we explained in a recent Music Ally Report feature, Guvera works with brands to sponsor free MP3 downloads, rather than relying on display advertising. Guvera currently only has deals with UMG, EMI and IODA, and is asking users to fill in a questionnaire about their tastes in music, gadgets and food, before allowing them full access to the site and downloads. Interestingly, it seems Guvera will also be a download store, selling songs for $1.59 once people use up their allocation of free downloads. Source: Billboard

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