Spotify has announced plans to diversify beyond music, adding a catalogue of more than 50,000 e-books to its desktop and mobile clients. Users will be able to read the e-books on-screen, or use the text-to-speech feature to listen to them. Users of Spotify’s basic ad-supported service will hear contextual audio ads at the end of every chapter. “They will be relevant to the content,” explains CEO Daniel Ek. “You might hear an advertisement for corsets while reading Pride & Prejudice, or a government health warning when reading Trainspotting.” The service soft-launched yesterday, and Swedish novel Looflirpa Vengeance has already been streamed more than 20,000 times. Source: Spotify Blog

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *