$6.3 billion was spent on internet advertising in Q4 2009. 17% of brands’ ad budgets were allocated to the web in 2009, up from 8% the year before. However, spending for the year as a whole was down 3.4% on 2008’s figure. Search ads remain the most popular category of online advertising, accounting for 47% of spending. Although digital video advertising increased by 39% between 2008 and 2009.