Remember those articles we wrote about what the music industry can learn from Farmville? Universal Music Group clearly has its eye on the social games market, as it’s signed a deal with Conduit Labs to license its music for the company’s range of Facebook games. Tracks by the likes of Lady Gaga, Lil Wayne and Black Eyed Peas will be sold as virtual items within games including Music Pets, Super Dance and Loudcrowd. We think Music Pets in particular is worth keeping an eye on. In its first month it’s signed up more than one million users, and it’s a cross between a virtual pet game and a music discovery service, where players send their pets off to find new music that they might like. Source: TechCrunch Music Pets link
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