Social gaming giant Zynga has announced a deal with ad agency Saatchi Interactive and Israeli chocolate bar brand Elite Taami Nutz, which will see the latter sponsoring peanut crops in the popular game Farmville. It’s one of the first such branding deals for Farmville, which has more than 82 million players on Facebook and other social networks. It raises the prospect of similar deals with music brands or labels. Lady Gaga tractors? Don’t bet against it… The news follows UMG’s recent licensing deal with another social games firm, Conduit Labs. Source: Mashable

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