After months of speculation about Twitter’s plans to add ads to its service, its ‘Promoted Tweets’ initiative goes live tonight. Initially it will involve promotional tweets that appear in search results on the Twitter website, but they’ll later spread to users’ feeds and Twitter mobile and desktop apps too. Starbucks, Bravo and Virgin America are all on board for launch, and users will be able to retweet the ads just like normal tweets. In separate news, Twitter has launched the Twitter Media Hub – a site giving advice and case studies on how broadcasters, magazines, music labels and artists and other media sectors are using Twitter effectively. Source: AdAge Source: Mobile Entertainment
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