Unsigned Indian bands are getting the chance to make a video starring Bollywood actor Priyanka Chopra, through a competition arranged by Levi’s India. Artists have to upload songs to the Levi’s Change Your World website, where the tracks will earn points – one point for being played and ten points for being downloaded. At the end of the contest, the winner gets to make the video, while also winning a label deal. Source: Brand-M
Levi’s launches Change Your World contest in India
